May 22, 2018

With a next generation store concept, Hugo Boss recently reopened its newly refurbished Boss Store in Singapore, located in the iconic Marina Bay Sands.

The new store concept conveys a homey feel, welcoming customers to the world of Boss. Warm and residential materials for wooden cabinets, generous and comfortable seating areas, integrated skylights, as well as granite flooring enhance the inviting atmosphere. The overall effect is elegant yet light, the interplay of colour contrasts in combination with clear lines lend the store a modern and refined look.

The latest brand-related campaign videos and fashion shows will also be prominently displayed on a digital LED screen. On a total retail space of 511 square meters, featuring a 40m long façade, the new Boss Store features the latest Spring/Summer 2018 and Pre-Fall 2018 Boss Mens- and Womenswear collections including shoes and accessories.

The opening will be celebrated with an exclusive event on May 25, including a fashion show to preview the Boss Fall/Winter 2018 Collection and an after party with special guest appearances including international celebrities as well as Singapore’s first local Boss brand ambassador, Joseph Schooling.