September 24, 2019

Huawei has unveiled its Mate 30 Series that aims to set new standards in every area from aesthetic design to hardware engineering and software innovation. The Mate 30 Series is the world’s first second-generation 5G smartphone and the pinnacle of mobile technological development.

Benefiting from Huawei’s 32-years of expertise in communication technologies and a decade in design innovation, the Mate 30 looks and performs like no other smartphone. Inspired by the design principle of minimalism, the Mate 30 Series showcases the perfect example of how aesthetic design fuses with technology. Its unique, iconic OLED Horizon Display offers an immersive viewing experience, while the Kirin 990 5G SoC—the first to integrate processing units and a 5G modem on the same chip using the 7nm+ EUV process—affords unrivalled levels of performance and efficiency.

A revolutionary integrated quad-camera includes the SuperSensing Cine Camera, a dual main camera system designed for amazing photographic and videographic results, while the SuperCharge and EMUI10 offer long-lasting battery life for heavy mobile users and an enhanced user experience.

Rethink Design: Futuristic iconic handset

The Mate 30 Series builds upon the aesthetic of the Mate 20 Series with a futuristic design that is sure to make a lasting impression. With an ultra-narrow notch design and the thinnest of bezels, the Mate 30 Pro features the Horizon Display, which curves at an angle of 88 degrees to maximise the display area to provide an unparalleled, edge-to-edge immersive viewing experience.

Huawei Mate 30 Pro introduces the Intuitive Side-touch Interaction feature to replace the side volume buttons with invisible virtual keys. This feature also allows users to customise the volume key position on either sides of the device and makes Mate 30 Pro the most integrated, all-in-one design smartphone currently available. Together, 3D Face Unlock and In-Screen Fingerprint provide high levels of biometric security and convenience.

Turn the device over and the iconic ring design of the quad-camera system immediately stands out, surrounded by a metallic ‘halo’. Mirroring the design of a DSLR camera and designed to be held comfortably, the beautiful Mate 30 Series makes the user the focus of the crowd, attracting all the attention. The Huawei Mate 30 Pro also features Acoustic Display Technology to deliver high-quality audio through a sound emitting display.

Rethink Performance—World’s First 2nd Generation 5G Smartphone

The Mate 30 Series is powered by the Kirin 990 series chipset, Huawei’s most sophisticated smartphone chipset launched to date. The Kirin 990 5G challenges the limits of silicon-based physics by incorporating a three-level power efficiency architecture for the CPU, Huawei’s self-developed Da Vinci NPU architecture as well as a supersized 16-core GPU to deliver super-fast performance and high-power efficiency.

Rethink Photography and Videography—SuperSensing Cine Camera for Stunning Images and Videos

The Mate 30 is equipped with a SuperSensing Triple Camera, comprising a 40MP SuperSensing Camera, 16MP Ultra Wide-angle Camera and an 8MP Telephoto Camera. Coupled with an ISP 5.0 Image Signal Processor, the HUAWEI Mate 30 enables users to capture high quality photographs and videos.

Rethink Interaction: A Faster, Safer and More Engaging Experience

The HUAWEI Mate 30 Series features a range of new features that deliver an amazingly smooth and engaging user experience including:

– EMUI10 operating system featuring a contemporary magazine inspired layout, always-On-Display (AOD) where the colour of the lock screen changes throughout the day;

– Dark Mode brings enhanced legibility making the screen look gentler and more comfortable when night falls;

– Intuitive Side-touch Interaction to customise invisible virtual keys for volume adjustment, gaming and camera set-up as well as being ideal for both right and left-handed users;

– AI gesture control for contactless screen interaction, whereas AI Auto-Rotate and AI Private View are all designed to improve users experience;

– HiCar smart travel for advanced, seamless connectivity between device and a car’s communication and entertainment system;

– Multi-screen Collaboration allows users to transfer data and control multiple screens between Huawei devices;

– HUAWEI 3D Face Unlock and In-screen Fingerprint to provide advanced data security and privacy protection with (Mate 30 Pro only)

The 6.53-inch Huawei Mate 30 Pro and 6.62-inch Huawei Mate 30 come in various colour variants and materials: Emerald Green, Space Silver, Cosmic Purple, Black, while Forest Green and Orange are available in vegan leather.

The Mate 30 Series will be making its way to Singapore later this year, with more details on pricing and availability to be revealed soon.