September 8, 2020

Fast-fashion label Love, Bonito has launched its fourth store in VivoCity, geared towards women and mothers shopping with children.

At 4,300 square feet, the new Love, Bonito VivoCity store is designed to bring the outdoors, indoor, by providing a cosy, warm and calming ambience. With the unexpected use of materials and elements typically used in outdoor finishing such as granite, terracotta, hints of bamboo and greenery scattered throughout the store, the Love, Bonito shopping experience becomes a respite amidst the bustle of human traffic in the mall. The store’s intuitive spatial zones; clear sections featuring distinct styles and collections enabling time-starved working women to identify their preferences with ease and confidence. The brand also implemented an adjusted store layout in light of spatial distancing for traffic flow.

“Our latest Vivocity Store will bring us even closer to our community,” Rachel Lim, co-founder, Love, Bonito said. “With the pandemic forcing consumers to get comfortable shopping online, we understand the greater need to provide them with an exceptional brand experience through our physical stores. We believe that at the end of the day, nothing will replace human interactions. Customers expect convenience, but they crave connection—meaningful connection. And a sense of community.”

The launch of Love, Bonito’s VivoCity will carry the brand’s full assortment, including the new lines and collection thoughtfully introduced this year—Loungewear, The Staples, Footwear, and Kids. True to the brand’s commitment to journey with women through different stages of life, Love, Bonito stays connected with its community throughout all collections and lines cater to all moments in their lives. For the VivoCity family community, Love, Bonito’s Kids collection are specially designed with room-to-grow features, such as adjustable ties to customise fit and elastic waistbands to accommodate our growing children and pull-on styles to make dressing kids (or kids dressing themselves) a breeze.

Shoppers can also expect modular fitting rooms in the new store, as well as a stylist-on-demand service, Book-A-Stylist, where shoppers can book a personal stylist online and drop by for a one-on-one session with Brand Ambassadors.