February 18, 2020

Created for the distinguished Tom Ford Signature Collection, Beau De Jour is a cool and refreshing aromatic fougère amplified with an energetic hybrid of lavenders.

A fresh, commanding entrance of Lavender introduces the clean and fervent facets of the Beau De Jour scent. The core beats with the herbal inflection of Rosemary and a floral note of green Geranium with its subtle mint inflection, a powerful contrast to the leather-like warmth of Oakmoss and the electric green of Basil.

Notes of Patchouli and Amber create an earthy foundation of radiant wood and sensual musky warmth, further elevating the fragrance’s refreshing notion of masculinity through the finish.

Tom Ford Beau De Jour Eau de Parfum is packaged in a clear and fluted round bottle that exhibits the juice’s natural shade of fresh chartreuse. In 50ml and 100ml, a glossy silver-tone cap and plaque accentuate the fragrance’s sharp and classic impression.

The media campaign features English actor Joe Alwyn, who appears composed, refined, yet mysterious.