September 30, 2019

Singapore-headquartered FinTech start-up BetterTradeOff has developed a life-planning solution that helps individuals make well-informed decisions for their future. The solution, the first of its kind, is built on a technology platform that incorporates advanced statistical models and artificial intelligence.

The company partners with the world’s leading financial institutions, enabling their financial advisors to provide clients with a transparent and unbiased plan for achieving their life goals and dreams.

The platform was developed to combat the complexities of traditional financial planning, leveraging real-time data and analytics to help advisors provide clients with a meaningful and intuitive understanding of their current financial situation.

It also has the ability to show the financial impact of a client’s every decision, so they can see and understand clearly the outcome of each decision they make. Elements of the plan can then be dynamically adjusted to suit the user, while offering unbiased solutions, such as investment strategies, to help them achieve their life goals. The BetterTradeOff solution not only simplifies financial planning, but also helps advisors build trust through transparency, while making better recommendations to their clients.

BetterTradeOff currently has presence in four countries: Singapore, the Philippines, the UAE and Switzerland, and has been recognised internationally by multiple industry awards, including the 2018 Global FinTech Hackcelerator—a high-profile industry event organised by the Monetary Authority of Singapore (MAS) to honour revolutionary and innovative market-ready solutions. The company also won the “DIAmond Award – for Most Innovative Start-up” at the most prestigious InsurTech event in the world, the DIA Conference 2018. The award acknowledges the latest and most innovative financial technology that is transforming the industry today.

The company, which is led by five industry experts, namely Laurent Bertrand, Cedric Gouliardon, Robert Lonsdorfer, Sylvain Thiebaut, and Greg Samuel, who together have over 100 years of experience in the financial services and technology sector, started with a purpose of helping individuals unleash endless possibilities in their lives through the power of better decisions.

Co-founder and CEO Laurent Bertrand shared, “We want to empower individuals to make well informed decisions when financing their dreams, no matter what their financial literacy level is. Our platform helps people reimagine and realise what is possible by putting the future into an achievable plan. Together with their financial advisors, individuals can customise a life plan that will help them map their future and their finances. Beyond that, the platform also makes life planning easy and accessible, and allows anyone to design a future that’s right for them.”

BetterTradeOff has plans to expand into more markets around the world as the demand for such life planning solutions increase.