October 31, 2017

Parmigiani Fleurier has unveiled the Bugatti Type 390, a watch created in honour of “the world’s most powerful and fastest car”, the Bugatti Chiron. In the presence of Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., and Michel Parmigiani, President of the eponymous company, an exclusive group of customers and journalists had the opportunity to discover the latest addition to the Swiss watch company’s Bugatti collection, an exceptional model to be produced in two 10-piece limited editions. This extraordinary watch features a cylindrical movement offering unrivalled performance.


Parmigiani Fleurier President Michel Parmigiani hailed the partnership that has linked the two firms since 2004. “It is an honour and a privilege, but also a responsibility, to be the watchmaking partner to a legendary brand like Bugatti. From the beginning, we knew that we shared the same vision in terms of innovation, reliability and ethics. Inspired by the philosophy underpinning the development of the Bugatti Chiron, the Bugatti Type 390 and its extraordinary mechanical movement represent a new chapter in this dynamic partnership.

With the arrival of the new Calibre PF390 engine block, in cooperation with the Bugatti Design team, the constructors and master watchmakers of the Parmigiani Fleurier manufacture have conceived, designed and developed the ultimate watch—the Bugatti Type 390—in honour of the ultimate supercar, the Bugatti Chiron. This new timepiece features an automobile-inspired engine/interior/bodywork construction. At its heart sits the cylindrical mechanical Calibre PF390 with flying tourbillon; the movement’s most distinctive features are its patented triangular barrel coupling system and its inclusion of the world’s smallest ever ball bearing. This new “engine” was designed to enable future new developments to be integrated in Parmigiani Fleurier’s signature Bugatti collection. The first model to grace the collection – the Bugatti Type 390—is available in rose gold and white gold, each in two 10-piece limited editions. Almost all of these unique watches, due for delivery in the next few weeks, have been pre-ordered.