April 6, 2018

On 12th April, one of Nike’s most coveted sneaker innovations will finally be available in Southeast Asia since making its debut in 2016.

Available only in-store at NikeLab Dover Street Market Singapore, the Nike HyperAdapt 1.0 will be launching in three colorways—olive flak/black-orange peel-sequoia, black/white and white/pure platinum, and features Nike’s latest breakthrough, adaptive lacing. To celebrate its arrival in Southeast Asia, Nike will also be holding trialing sessions of the revolutionary sneaker for customers from 12-14 April, 11am – 8pm daily, at Dover Street Market Singapore.


Powered by an underfoot-lacing mechanism, the shoe proposes a ground-breaking solution to individual idiosyncrasies in lacing and fit preferences. This means the undue pressure caused by tight tying and slippage resulting from loose laces is a relic of the past. Precise, consistent and personalized lockdown can now be manually adjusted on the go.

“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield, Nike’s VP of Design and Creative Concepts.


The HyperAdapt 1.0 stands for something bigger than itself: a world in which product changes as the athlete changes. And like the shoe, these elements of its unique testing process have the potential for much greater application. “We ran an accelerated long-term test that we watched live, and got immediate results that we entered into a live, sharable document so we could start to see patterns before the tests were even finished,” explains Hatfield. “The methods could benefit a variety of new products and will change how we test going forward.” In fact, they’re already using this method for new projects, he says.

The Nike HyperAdapt 1.0 is priced at SGD999.